The rise of the in-house agency poses unique challenges to services firms in creative, media, marketing, and public relations. As more brands build their own agencies, the traditional agency is wrestling with where it fits in this new services model.

Today we talk with Steve Babcock, who is widely known as the Chief Creative Officer behind VaynerMedia. Steve recently left that role to start Made In House, a consultancy helping brands build and manage their own in-house agencies.

Listen as Steve talks about why he decided to focus on the in-housing wave. And why he thinks in-housing isn't the threat agencies think it is.