#146. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss KIND Snacks’ expansion into four new product categories and if the brand can be more than just a snack bar company.

Will KIND's new product launches expand or confuse its customer base?

The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest that spans a range of topics, lasting about an hour. The unifying thread is always the rapid change facing the consumer, retail and commerce industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice: iTunes, Soundcloud, Overcast, Google Play. If you'd like to recommend a guest (including yourself!), don't hesitate to get in touch: hello@loosethreads.com. http://LooseThreads.com

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Will KIND's new product launches expand or confuse its customer base?

Will KIND's new product launches expand or confuse its customer base?