Are you sometimes surprised by how your customers respond to your marketing efforts? Will Leach's new book, Marketing to Mindstates, may provide insight into how behavioral design can help you craft a message that speaks to the mindstate of your target audience. In this episode of Hack the Process, Will tells us how he applied his own concepts when editing his book, what behavioral design can teach companies like Nike and Capital One about their current customers, and why our unconscious associations have such an impact on the choices we make.

For all the links, check out the show notes: https://www.hacktheprocess.com/will-leach-helps-you-understand-your-customers-mindstate-on-hack-the-process-podcast/

Enjoy!