Will Nitze is the Founder & CEO of IQBAR who's on a mission to empower doers with superior brain + body nutrition! IQBAR plant protein bars and IQMIX hydration sticks are packed with functional compounds to help you win your day.

Connect with Will and IQBAR:
https://www.eatiqbar.com/
https://www.linkedin.com/in/will-nitze/
https://www.instagram.com/eatiqbar/
https://www.tiktok.com/@eatiqbar

Topics we covered
[1:17] College experience at Harvard
[1:45] Dan Gilbert: Professor of psychology
[2:03] Neuro Science
[3:15] Nutrition & Biohacking
[3:35] Grain Brain
[5:00] Market opportunity
[5:56] Nutropics & Adaptogens
[7:36] Brain health
[9:05] Taste is king
[10:15] Facing challenges
[13:24] Brand building
[16:28] Knowing your customer
[18:26] Reaching new markets
[23:16] Quick-fire questions


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Please reach out to us via email for feedback,  suggestions for future topics, or guest recommendations. [email protected]

About Host Casey Hogue:
Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.

Connect with Casey:
https://www.linkedin.com/in/caseyhogue/
[email protected]

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Darts in the Dark is produced by Serotonin Creative Consultancy
2022 all rights reserved

Darts in the Dark is produced by Serotonin Creative Consultancy
2025 all rights reserved