In this episode of SportH.E, host Ben O'Connell welcomes Will Roberts, the CEO of BUCS, to discuss his journey in sport and leadership. Will shares his early experiences with volleyball, influenced by his father's dedication to physical education and community engagement. He reflects on how his upbringing in Stoke shaped his passion for sport and his eventual career path, emphasising the importance of empathy and community in sports development. As he navigates his role at BUCS, Will highlights the challenges and opportunities within higher education sport, advocating for a more inclusive and diverse approach to competition and participation.

The conversation delves into Will's career highlights, including his time at the Youth Sport Trust and his transition into the CEO role. He discusses the significance of institutional memory, the diversity of member organisations, and the need for a cohesive voice in higher education sport. Will also addresses the evolving landscape of sports governance and the importance of adapting to global developments, such as gender eligibility in sport. Throughout the episode, he emphasises the value of storytelling and connection in fostering a vibrant sports community.