Finding Peak w/ Ryan Hanley

Will Shaw on How to Build Technology for Independent Agents


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Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.com

Finding Peak podcast: https://linktr.ee/ryan_hanley


In this episode of The Ryan Hanley Show, Ryan Hanley is joined by Will Shaw, CEO, and co-founder of Better Agency. They discuss entrepreneurship, InsurTech, and what Will has learned from assisting agency owners in growing their businesses. Will is an all-time guy in our industry...this is a conversation you don't want to miss.


Episode Highlights:

  • Will talks about a five-year play with InsurTech. (7:54)
  • Ryan states that building your network is always important. (10:57)
  • Will explains why they chose to bootstrap Better Agency. (17:29)
  • Will shares his insights about independent insurance agencies. (24:19)
  • Will claims that every client should be covered by every policy. (34:06)
  • Will discusses what his duties were when Better Agency first began. (41:44)
  • Will elaborates on the advantages of having an independent agency. (46:42)
  • Ryan and Will discuss their love for the Buffalo Bills. (53:27)
  • Will explains what it means to have a "ride or die" mentality. (57:23)


Key Quotes:

  • “The things I'm working on today are the things people are going to see in three or four months.” - Will Shaw
  • “I hire people that are better than me in every way.” - Will Shaw
  • “If you try to have your hand in everything you're just never going to get out of your business.” - Ryan Hanley


Resources Mentioned:

  • Will Shaw Linkedin
  • Better Agency
  • Reach out to Ryan Hanley


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  • GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
  • Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

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Finding Peak w/ Ryan HanleyBy Ryan Hanley