It’s no secret that businesses can gain more and more complexity as they grow, especially if you’re adding more team members, products, and services.

The key to scaling your business is simplicity. That may sound counterintuitive, but simplifying your business is one of the fastest ways to scale with ease and confidence.

By eliminating the underperforming, not-as-focused parts of your business, it optimizes your energy output on what really works for your business.

Over the past year I reduced my team by half, removed over 40 percent of what we offered, and narrowed our focus on a more specific audience.

This decision has actually doubled our already-six-figure business and I’m more relaxed and at ease than ever before in business.

It also means we’re finding more freedom to scale as we simplify our business. There are fewer moving parts from a product and service standpoint distracting us away from more beneficial conversations and opportunities.

If you feel stuck or hitting a glass ceiling with your business, there’s a good chance it’s because you have more complexity than simplicity in your business.

Simplify, eliminate, and focus your efforts on what you know is working for your business. That will give you the cleanest platform for scaling up in the future.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”