When exotic cars started to become a thing it wasn't uncommon for them  to go bankrupt.  Brands like Lamborghini, Ferrari, and Porsche withstood  the test of time, but really because they had the big examples.  Other  luxury brands like Rolls-Royce and Bentley simply struggled through  different periods.  Until now that is, when SUV sales are through the  roof.  

So today we talk about what it takes to make your favorite brand  survive and why it's that SUV and sedan acceptance that we need to have  to figure it all out.    

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