1of10 Podcast

Will Tennyson Breaks Down His 3,000,000 Subscriber Strategy


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Today, we interviewed Will Tennyson, one of YouTube’s biggest fitness creators, with over 3 million subscribers and 1 billion views. Will breaks down his most popular content and the strategies he's used.


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Will Tennyson’s Socials

YouTube: https://www.youtube.com/@WillTennyson/videos

Instagram: https://www.instagram.com/willtenny/


TIMESTAMPS:

0:00 - Introduction

0:33 - How he came up with the idea for a video

2:58 - How much he made with the 10 million view video

3:41 - What his RPM is

7:03 - How he came up with the idea

11:40 - How he organises collabs

15:21 - What his dream collab would be

15:53 - I Arnold would be a dream collab for him

16:24 - If he’s the reason Bryan Johnson blew up

18:24 - What his specific audience is

20:48 - How he comes up with his new ideas

23:49 - How long it takes to finalise an idea into a video

24:55 - How he plans his video shoots

26:54 - How he handles IRL videos without controlling the outcome

29:18 - If there was a video he was super excited about but ended up flopping

31:01 - How the scripting process looks for him

32:02 - How he writes those jokes

42:20 - How the strategy team has helped him

43:59 - How he’s built a content strategy around food

50:10 - How he thinks differently when making shorts

52:35 - If he cares about reaching 10M subscribers

56:25 - If that approach helped him to avoid burnout

1:01:23 - How much time he spends on YouTube

1:03:50 - Why he puts that stress on himself

1:04:57 - If he is happy

1:07:07 - The advice he’d give to someone trying to grow a YouTube channel

1:09:30 - What channel he’d invest in

...more
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1of10 PodcastBy 1of10 Media