TikTok is back in the headlines—but this time, it's not just clickbait. In this episode, I break down what the new federal law actually means, how it impacts creators and small business owners, and what you need to be doing today to future-proof your content strategy.

Spoiler: This isn’t a call to panic. It’s a call to prepare.

We’ll talk about:

• The real story behind the September 17th deadline
• How to repurpose your TikToks for other platforms
• Why audience migration is critical right now
• What I tell my clients and students to do (step-by-step)

If you're building your brand online, this episode is your content insurance policy.

Timestamps:

0:00 – TikTok’s current status in the U.S.

1:30 – Why this law is different than past threats

3:00 – Who’s eyeing a potential buyout

4:30 – My three-part content survival plan

6:00 – Audience migration: your #1 business priority

7:10 – Should you start TikTok right now?

7:45 – Don’t panic—pivot strategically

8:30 – CTA and closing thoughts

Subscribe and leave a review if today’s episode gave you clarity or helped you reframe your content strategy. Want deeper guidance?

Check me out Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@marketingtrendsnow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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