In his consulting business, StructureM, Will Watrous focuses on helping home improvement contractors improve their marketing. But the tools and techniques he shares can improve the profitability of any business.

With consumers being bombarded with marketing online and offline from the moment they wake up, Will says companies must find a way to cut through the clutter to survive. 

He says one of the best ways to do that is create marketing messages that repel more people than they attract. 

We unpack exactly how that’s beneficial, and also get into…

• The importance of measuring marketing ROI and how it propels growth

• The 6 marketing paths you can take – and how to choose the one right for you

• How to identify your ideal client – it might not be who you think it is
   
• Why you must create a foundational strategy for your marketing efforts

• And more