Will Zhao is an Assistant Professor at the Stratford School, University of Waterloo, specializing in Organization and Human Behaviour. He earned his PhD from Emlyon Business School in France and completed his postdoctoral research at Stanford University as a SCANCOR scholar. Prior to joining Waterloo, he was a faculty member at a Canadian business school and achieved a promotion to tenured associate professor. Will's research is interdisciplinary and focuses on innovation from various perspectives, including organizational, educational, and engineering. He uses a combination of multimodal methods such as semiotics, rhetoric, and artificial intelligence perspectives. His publications are found in various academic journals ranging from business, education, engineering, and interdisciplinary studies.