“Being real people who sounded more like a customer than a producer was quite important... and it helps when it was genuine. We were just that… people who loved food.”

In this episode I talk to William Kendall: serial entrepreneur, investor and farmer. As Managing Director, William developed and ultimately sold New Covent Garden Soup Company and went on to discover, develop and sell Green & Black's chocolates. He’s now working on his farm and on his latest venture, the range of premium soft drinks Cawston Press. As you’ll hear, he’s a man of many parts and he’s previously told me he’s still not sure what he wants to do when he grows up.