"I think Kobe turned his profession from what it was into a purpose. It's one of the reasons why people gravitated towards him. . .and I think it's one of the reasons why his loss hit us so hard. He was there with a bigger point. . .and I think it was a wake up call for all of us," states industry veteran William Maloney.  Listen now to this wide ranging discussion on Will's extensive background, how the industry has changed, the latest in health trends, technology, nutrition, and more!