The Wormcast: How Sports Media Happens

William Mao - Octagon VP of Global Media Rights Consulting


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This week, it's episode 57 of The Wormcast and my guest is William Mao, Octagon's VP of Global Media Rights Consulting. We chat on a wide variety of topics in the sports media landscape. William brings a unique perspective as we touch on subjects from the NFL, College Football Playoff to the Olympic Games on NBC, enjoy!

Topics discussed:

1:45 William's responsibilites at Octagon and his path in the buisiness
7:50 Sinclair's lifeline for their D-to-C product
15:00 NFL ratings juggernaut
20:00 CFP's missed opportunity
28:30 Competition for Neilsen measuring audiences
31:45 NBC's Olympics challenges
37:45 Microsoft purchasing Activision
40:20 Did Apple miss the boat on live sports and should they buy ESPN
46:20 Netflix 'Drive to Survive' now with the PGA Tour and ATP/WTA Tour
48:40 MLS and US Soccer rights

This podcast is hosted by ZenCast.fm

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The Wormcast: How Sports Media HappensBy NorMal Communications

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