William Rhind is founder and CEO of GraniteShares, a recent entrant in the exchange traded funds space.  As William explains, financial innovation -- and associated disruption -- continues.  That disruption could come from new goods or services or whole new business models.  He also touches on themes we hear from other entrepreneurs around the challenges of a startup.  But thinking differently about things is often where the innovation begins.  As a reminder, nothing said in this or any other episode is investment, legal, or any other advice of any kind.