Interview: WILLIAM WOODHAMS CEO of Fitzdares Bookmakers, William Woodhams has gravitated to the betting industry via marketing, fashion, Formula One and other high end brands. He’s not new to the world of gambling though, his lineage is strewn with colourful horseracing characters including trainers, professional punters and broadcasters. He’s grasped the bookmaking nettle with mettle and has his own ideas about how things should be done, properly. Meeting William Woodhams.