This was not your average radio giveaway.

For the Last of the Breed Tour with Willie Nelson, Merle Haggard, and Ray Price, the promotion went full Oklahoma.

There was an ag network sending reports to small-town AM radio stations across the state. Farm towns. Rural listeners. Country music people. The exact audience that understood how big this show really was.

So the idea was simple and wild.

Get front porch rocking chairs signed by Willie, Merle, and Ray.

Then give them away through stores tied into that farm and home crowd.

That meant sitting out in the heat, waiting for three legends to come sign rocking chairs like it was the most normal thing in the world.

“Hey, can you sign my chair?”

That is radio promotion at its finest.

Not a poster.
 Not a T-shirt.
 Not a pair of tickets.

A signed rocking chair.

And somehow, they got it done.

That’s the kind of promotion you remember because it actually fit the show. Willie, Merle, and Ray Price at the Zoo Amphitheatre. Country legends. Small-town radio. Front porch rocking chairs.

Perfect match.

 #HeresTheDealPodcast #WillieNelson #MerleHaggard #RayPrice #LastOfTheBreed  #ZooAmphitheatre #MaxBakerJr #JeffBrownen #oklahomacity

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