Social seems simple—simple like walking a tightrope. It’s just walking a straight line. But the implications of wavering to one side or the other can be perilous. In this episode, we look at how different companies in the automotive industry took on the biggest game in professional American football. One successfully connected with their audience, the other maybe less so. The jury is still out, but it didn’t get off to a great start.

Brand references and resources

Volvo: http://www.volvo.com/home.html

Specific Campaign: http://www.adweek.com/brand-marketing/why-volvo-wants-you-tweeting-during-their-competitors-super-bowl-ads-162548/

Ram Trucks: https://www.ramtrucks.com/

Specific Campaign: https://www.nytimes.com/2018/02/05/business/media/mlk-commercial-ram-dodge.html

- Other thoughts on (Dodge) Ram Trucks: http://www.wilsonadv.com/2016/04/rebranding-dodge-ram/

Wilson Resources and Links

Wilson Advertising: http://www.wilsonadv.com

Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization/

Our Work: http://www.wilsonadv.com/our-work/

Contact Us: http://www.wilsonadv.com/contact-us/

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