Episode 195 (28 Mar 2011): In this episode from the archives, I speak with Wim Bastiaanssen about Water Watch (now renamed eLeaf), a company that combines satellite technology with analytical algorithms to measure water consumption (ET less precipitation), cropping efficiency and a number of other important indicators of human and environmental activities.WW is heavily involved in the “more crop per drop” movement that focuses on reducing over- and under-irrigation (whatever the technology) while maximizing yield.

Water Watch started in the Netherlands, but they do a lot of survey work around the world (China, Saudi Arabia, Brazil, etc.).

Wim left WW (eLeaf) in 2014

Wim's profile: https://www.linkedin.com/in/wim-bastiaanssen-17ab7314/

https://eleaf.com/our-story/

Original post: https://kysq.org/aguanomics/2011/04/water-chats-wim-bastiaanssen/