In our latest episode of "MediaTalk," we dive deep into the world of Wimbledon and its impact on the media landscape. Join host Mike Reynolds as he engages with S&P Global Market Intelligence Kagan analysts JP O'Sullivan and Michael Johnson to explore the evolving dynamics of this iconic tournament.

From the introduction of cutting-edge AI technologies and electronic line calling systems to the strategic shifts in match scheduling, this episode offers invaluable insights for media executives seeking to understand how innovation is reshaping traditional sports events.

Discover how Wimbledon is not only preserving its rich heritage but also adapting to the attention economy by reaching younger audiences through digital platforms. With discussions on media rights valuations, viewership trends, and sponsorship strategies, this episode explores how Wimbledon is preserving traditions while also staying on the top of its game.

More S&P Global content:

• The Business of Sports
• Moneyball: The impact of sports media rights on the US video market

Featured experts:

• JP O'Sullivan, research analyst at S&P Global Market Intelligence Kagan

  Michael Johnson, research analyst at S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

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