I get a lot of compliments on my newsletter. People have even suggested that I call it copywriting for the rest of us. Which is funny to me, because I'm still not half as good as today's guest. And yet, as you may have guessed from the episode title, we aren't even talking about copy today.

Why?

Because even though she's 10X better than me at copy and has helped me write $20k sales pages... that's not even what she does best.

Today, we're going to discover how to win at SEO by exploring how to become somebody's favorite personal brand with my friend Hillary Weiss.