💥 If getting the meeting was hard, earning their attention is harder. 💥 Before they even join, buyers are asking: Why should we listen to you? The first five minutes make or break it.

Take a note from the storytellers we all love. Comedians open with a great joke. Bands open with a hit. TV shows use a cold open so you don’t change the channel. Your meeting needs the same discipline.

In this Sales Unfiltered episode, Or Nussbächer (Ran) and I show how to earn attention fast and set up better outcomes (faster decisions, higher win rates).

Why the first five matter: They set the frame. Credibility is judged fast, attention peaks early, and overload loses the room.

💫 Lead with a clear, specific outcome or challenge that speaks to their pain and makes them want to hear what’s next.