🔥 What does it take to build a lasting legacy? Today, we’re diving into the rise (and shift) of the Big East Conference—a masterclass in strategic innovation, brand-building, and competitive excellence.

🏀 More Than Just Basketball
From legendary rivalries to game-changing media deals, the Big East wasn’t just a conference—it was a movement. Led by pioneers like David Gavitt, John Thompson, Jim Boeheim, and Jim Calhoun, this era set the gold standard for how sports, business, and culture collide.

💼 Lessons for Entrepreneurs & Business Leaders

• Building brands before social media

• Making direct deals (cutting out middlemen)

• Creating rivalries that drive loyalty & longevity

• Winning as the ultimate strategy

Whether you’re an entrepreneur, a leader, or just a fan of the game, this episode breaks down how to balance ambition with strategy—just like a true “Win”-Trapreneur.

🎧 Listen now on Apple Podcasts
📺 Watch the replay on YouTube (@AswandC44)

Drop a comment: What’s your favorite Big East memory? Or what’s an “old school” brand that inspires how you build today?