Holly Thomas, CFP ® studies the effect of emotion on individual money decisions and shows us how emotions can negatively impact the financial planning process.  She explains the six motivations that money fulfills; security, spontaneity, goals, image, sharing and rejection and why it is important to understand our motivations so that we can behave rationally to achieve financial success.  Holly also discusses some of the most common errors made when emotion drives money decisions and offers some tips on how to prevent these errors.

About our guest:  Holly has been a featured speaker on the psychology of money in diverse venues, from university classrooms to national conferences. Quoted in the Wall St. Journal, Investment News, Financial Advisor, Money, and More magazines, her area of interest is money conversations between clients and professionals.  Her 2013 book, The Mindful Money Mentality: How to Find Balance in Your Financial Future and her free monthly e-letter, “The View from the Porch,” have received accolades and awards. Before starting a fee-only financial planning practice in 2006, Holly spent 21 years in banking. Holly holds 2 master’s degrees from the University of South Florida: an MBA in Finance and MIS; and an M.A. in Economics. She received her B.A. in Economics from Davidson College in 1986 and CFP® certification in 2004.