Series 1: Episode 2 Competing against the rampant march of Android and an ever-loyal base of iOS users, can Windows Phone compete in the brave new world of wireless to become the third ecosystem? Episode Two asks what Microsoft needs to do to reach a double-digit share in the smartphone market.Subscribe via      Tim Deluca-Smith, VP Marketing at WDS, hosts episode 2 with guests Nick Gyles, CTO at WDS, Howard Jones, Account Director at CCgroup, Paul Nolan, Associate Director & Head of Telecoms at CCgroup. Show Notes Overview of current market shareA third OS / ecosystem – Windows Phone?iPhone will always have a ceiling (one product syndrome) MSFT’s historical woes in the smartphone market – why is it so important to them?PositioningTo the consumerTo the OEM / Operator community FragmentationMandated hardware specs – does this protect the experience / operator costs?Is this Android’s weak link to exploit?Example data from whitepaper – hardware failure What is Windows Phone doing right / wrong? Is the Lumia a desirable brand?Too much emotional baggage from Windows Mobile 6 Reliance on Nokia partnership – will this fly in the US? Recommendations Direct Download Episode to MP3