Simple Labs CEO Mike Slone grew up in Louisville, where bourbon distillers accept losing the "angel's share" as the cost of doing business. When he saw California vintners facing the same problem, he created the Cogni — a wireless, barrel-aging monitor that finally gives centuries-old winemaking techniques a high-tech upgrade — which saves enough precious product to pay for itself within six months. We talk about the success of the Simple Labs crowdfund, finding the mentors he needed to build his business plan, and how developing the Cogni during COVID saved him from binge-watching Tiger King.