Social media isn’t going away—and it should still be every winery’s foundational way to reach consumers consistently—but the rules are changing, so listen up.

In this episode of Wine Fringe, Jill and Jake unpack recent social media guideline changes and what they mean for regulated industries, with a sharp focus on wine. As platforms adjust policies, enforcement, and visibility mechanics, the team breaks down how these shifts are reshaping winery marketing strategies—and why understanding the new landscape is critical heading into 2026.

It’s timely. It’s direct. It’s Wine Fringe.

Follow the links below to learn more about Alcohol Marketing Compliance:

Facebook & Instagram:

https://transparency.meta.com/policies/community-standards/restricted-goods-services

YouTube:

Illegal or regulated goods or services policies - YouTube Help

Tik Tok:

Business Help Center

ABC & TTB:

25ec1e4e-08e6-4a07-a95e-bd71e00849ad.pdf