Following on from Vinimark's Online Wine Revolution Webinar, Jono continues chatting to Paul Mabray, Emetry founder and eminent e-commerce authority. This is the second instalment in a two-part conversation about data, sales technology, and why the human connection is still the most important thing to get right. 

This second episode explores the importance of listening to your customer, lists top tips on deciphering your social media statistics, and outlines the importance of understanding the difference between customer education and customer engagement.