At the age of 12, Justin Dry saw his entrepreneur father lose everything. Now, Justin is the co-founder and CEO of one of Australia’s fastest growing companies, Vinomofo. He joins us for our second COVID-19 ‘lockdown’ episode, chatting to us from his home office at the dining room table, with handy access to the wine fridge and his 4-month-old daughter Matisse in the next room.

Justin and his brother-in-law Andre Eikmeier launched Vinomofo from their Adelaide garage in 2011, and since then it has grown to over $50 million in annual revenue, 500,000 members and operations across Australia, New Zealand and Singapore. Earlier generations of Justin’s family planted the first vines in the Barossa, so wine practically flows through his veins, but it took a couple of turns on the small business merry-go-round before he and Andre hit on a winning idea. Justin opens up about those earlier business experiences and how they helped build Vinomofo – as well as the business decision that saw him repeating his father’s mistakes. We also chat about Justin’s love for self-motivation and forward planning, how he thinks COVID-19 will reshape the wine industry, and his passion for island holidays.

Justin’s Five in Five shout-out: Ash Davies of Tablo Publishing.

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Samantha Dybac

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Producer: Andrew Menczel

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