Decoding Wine Labels: Old World vs. New World and Common Marketing Terms In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe delve into the complexities of wine labels, discussing the differences between Old World and New World labeling conventions. They explore how regions like France emphasize the place of origin, whereas New World regions like the United States focus on grape varieties and location. The hosts also debunk common myths and marketing terms such as 'reserve,' 'old vines,' 'estate bottled,' and the often-misunderstood 'contains sulfites.' Practical tips for selecting quality wine, including looking for smaller appellations and trusted importers, are shared to help listeners make informed wine purchases. The episode wraps up with a quick-fire round on label terms IGT, VdF, and organic or sustainable certifications, offering insights into their real meanings.

00:00 Wine Labels Simplified

00:09 Introduction

01:26 I. French Wine Labels

07:44 II. U.S. Label Terms

08:02 Reserve

09:48 Old Vines

11:54 Estate-Bottled

13:21 Contains Sulfites

17:13 The Back Label

18:11 Dryness

20:16 Blends

22:03 III. Practical Tips for Buying Wine

24:18 Know Your Importers

25:27 Lightening Round

26:49 IV. Conclusion & Final Thoughts