If you’ve ever been curious about what makes Pike’s Wines so consistently popular, this episode is a must-listen. Nick sits down with Jamie Pike, second-generation co-owner, and Pud Smith, Direct Sales Manager and long-serving cellar door extraordinaire, to unpack the history, strategy, and heart behind this iconic Clare Valley brand.

What We Cover:

• How Pike’s started and grew from a small family operation into a national brand.
• The importance of building relationships with customers, both in the cellar door and via direct-to-consumer channels.
• How they manage varietal diversity and product innovation while staying true to their core offerings.
• Tips for delivering exceptional customer experience in wine and hospitality.

All Links & Resources

• Pike’s Wines: https://www.pikeswines.com.au
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