In today’s chat with Tim , we talk about how winemakers learn to communicate outside the winery, why different audiences need different stories, and how to keep your message clear across cellar door, trade, and wine club.

Tim shares how his retail background shaped his approach to selling wine, why people connect more with place and personality than technical detail alone, and what extra resourcing can unlock inside a winery. We also touch on how Oakridge is adapting its cellar door focus, and what the current season is doing in the Yarra.

In this episode:

• How retail experience translates to better wine sales
• Why knowing your product builds confidence and trust with consumers
• How to tailor your message for cellar door, trade, and wine club
• Why people and place matter more than technical detail alone
• What resourcing can change inside a winery and vineyard
• How Oakridge is adapting its cellar door offering
• Weather in the Yarra and the upcoming vintage

All Links & Resources

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