<p>In this podcast Sustainable Wine's Toby Webb is joined by Joe Fattorini, marketing consultant, and Dr Peter Stanbury, head of research, SWR, for an honest conversation on the realities of sustainability. In this first part of a mini-series on debunking myths in wine, they debate trends and facts, and discuss consumer research, myths, hypocrisy, and more.</p>

In this podcast Sustainable Wine's Toby Webb is joined by Joe Fattorini, marketing consultant, and Dr Peter Stanbury, head of research, SWR, for an honest conversation on the realities of sustainability. In this first part of a mini-series on debunking myths in wine, they debate trends and facts, and discuss consumer research, myths, hypocrisy, and more.

Wine’s original sin, debunking myths, and debating reality

The Sustainable Wine Podcast is the official podcast of the Sustainable Wine Roundtable (SWR)—the global coalition driving sustainability in the wine industry. SWR brings together businesses across the wine value chain to tackle shared challenges, foster innovation, and create measurable impact.

Each episode features candid, expert-led conversations with winemakers, growers, retailers, researchers, and sustainability leaders exploring the latest challenges, innovations, and breakthroughs shaping the future of wine. From responsible viticulture and regenerative practices to climate-smart packaging and ethical labour standards, we cut through greenwashing to share tangible insights that catalyse change.

Whether you’re a wine professional, sustainability advocate, or simply curious about the forces shaping the industry, join us for thought-provoking discussions, actionable takeaways, and a deeper understanding of what it takes to make wine truly sustainable.

New episodes every other week. Subscribe today and join the conversation.

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The Sustainable Wine Podcast is the official podcast of the Sustainable Wine Roundtable (SWR)—the global coalition driving sustainability in the wine industry. SWR brings together businesses across the wine value chain to tackle shared challenges, foster innovation, and create measurable impact. Each episode features candid, expert-led conversations with winemakers, growers, retailers, researchers, and sustainability leaders exploring the latest challenges, innovations, and breakthroughs shaping the future of wine. From responsible viticulture and regenerative practices to climate-smart packaging and ethical labour standards, we cut through greenwashing to share tangible insights that catalyse change. Whether you’re a wine professional, sustainability advocate, or simply curious about the forces shaping the industry, join us for thought-provoking discussions, actionable takeaways, and a deeper understanding of what it takes to make wine truly sustainable. New episodes every other week. Subscribe today and join the conversation.

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Wine’s original sin, debunking myths, and debating reality

Wine’s original sin, debunking myths, and debating reality