Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand; No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow. Jason gave us his insight on how small businesses can leverage influencer marketing to increase awareness and drive more conversions.