Winfluence with Jason Falls

You may have noticed I’ve been mixing in more content here recently focused on content creators. It’s not that you brand and agency folks aren’t the primary focus of the show. You are. But if you’re reading between the lines, the advice that some of our guests have had recently about helping creators build and grow their business … well, it applies to you, too. 

Kind of a two birds with one stone approach, if you will. 

In this episode of Winfluence, we’ll follow in that direction a bit. Dean Mercado is today’s guest. He’s a business coach who also happens to run a digital marketing agency. So he brings a couple of nice perspective to the table for you brands, agencies and content creators. His Mind Stretch Methodology to level up your business came after over 10,000 hours of coaching businesses to do just that.

The thing he brings to the table that got me excited to bring all of you was his concept of clone the owner. It’s a lesson in prioritization, hiring, outsourcing, training and delegation to take the tasks that aren’t the best use of your time off your plate and onto someone who is an owner clone to execute for you.

I don’t know about you, but I know in my own businesses, working a solid process and workflow that optimizes my time and energies is probably my number one problem. I thought we could all use a good lesson in how to clone ourselves and level up at the same time.

As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai.

But we want to take a moment to tell you about a new sponsor of the Marketing Podcast Network. Support for all the shows on MPN, including Winfluence, is provided by ActiveCampaign.

If you looking for a way to grow your business, you need to check out ActiveCampaign. It is a powerful marketing automation platform that can help you to increase your sales, improve your customer service, and build stronger relationships with your customers.

With ActiveCampaign, you can create and send email campaigns, manage your leads and customers, create landing pages, set up automated workflows, and track your results. All in one approachable platform!

And don’t take my word for it! ActiveCampaign has over 10,000 five-star review on G2 from happy users. 

For a limited time, ActiveCampaign is offering our listeners a chance to double your contacts for free when you sign up at activecampaign.com/activate. That means if your email list has 10,000 contacts, you only need to pay for 5,000. Or, you can pay for the 10,000 and get an extra 10,000 totally free. 

Go to activecampaign.com/activate to sign up today.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a growing problem in the influencer marketing space with content creators. We’ve talked about it on this show before. But there never seems to be any great push to solve for this particular problem. 

The main focus of many an influencer today is creating videos for TikTok, Instagram and YouTube. For posting Stories on various platforms and engaging their followers and fans there. But those platforms aren’t owned by the creators. There’s a significant amount of risk influencers and content creators are taking by putting their main source of income on borrowed land.

Montana recently banned TikTok. I don’t necessarily think that ban will stick. Nor do I think TikTok will soon be banned across the U.S. But it’s not far-fetched for that to come to fruition. If it does, TikTok creators could be in a very bad position.

The problem in the influencer marketing space is that we’ve gotten away from having our own websites. Owned channels. Creators are assuming the social networks are forever and won’t go away. They’re putting the precious eggs of their business in someone else’s basket.

I hate to use this phrasing, but “Back in my day …” you wrote blog posts and had your own website. You used social networks to promote the content there and build your email lists. You owned not just your content, but your audience as well. 

Creators today don’t think that way and it may come back to bite them.

If you do have a website, you probably know a thing or two about SEO, or search engine optimization. Search engines like Google are the lifeblood of just about any website’s traffic. Figuring out how to rank well for certain keywords or phrases helps more traffic come to your site, subscribe to your content or buy from you. 

But if these creators don’t have websites, what are they to do? Can they do anything?

Kevin Roy is the CEO of GreenBananaSEO out of Boston. He’s helped dozens of companies drive growth and revenue using innovative digital marketing approaches. His company has been ranked several times in Inc. Magazine’s 5000 Fastest Growing Companies.

I asked Kevin to join us on Winfluence to talk about the state of SEO today, how creators can leverage it to build their brands and businesses, and what they can … or can’t do … to use SEO to build their social network cache even if they don’t have a website. 

We’ll talk to Kevin about that and more today on the show.

As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies and vendors alike … we’ve become centered on telling a brand story. But we can’t leave it at that. We have to put that brand story into action.

I happened to be in the audience at CEX, the Creator Economy Expo, in Cleveland last month, to see Jay Acunzo speak. He’s formerly with ESPN, Google, HubSpot and a few other places. He’s a content guy and a podcaster (subscribe to his show Unthinkable) so I wanted to see what he had to say. His talk on podcasting at CEX was that perfect explanation of how to take a brand story and put it into action.

So I asked Jay to come on the show and talk about that, not just from a podcasting perspective but for any creator, or brand for that matter. The essence of what I took away from his talk is that as content creators, we don’t need to worry about being the best or the biggest. We only need to worry about being our audience’s favorite. 

Today on Winfluence, we’re going to dig into Jay’s approach to building great content and find out from him how we can do just that with our brand and our content. In doing so, we’re going to move from our brand story, to actual storytelling that drives our execution. 

Get out your notebooks and pens, gang. This one is going to be a note-taker.  

This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about. 

For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too. 

For you creators, when you authenticate into CIPIO.ai’s platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year’s revenue from any brand you refer to CIPIO.ai. 

You can learn more at CIPIO.ai. And if you’d like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we’ll set up some time to talk. 

CIPIO.ai - We’re building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive everything you do. I think we reached the conclusion that spending time to deeply understand and define your brand is important, whether you are a content creator or have products and services to sell.

The topic of branding is quite intriguing to me. When it’s done right, the brand is memorable, if not successful. So I wanted to continue the conversation, but add some different perspective to it.

Rick Ray is the co-founding partner of brandstory. It is a brand marketing consulting firm currently based in Italy, though Rick has worked on both sides of the Atlantic over the years. Rick’s experience is leading big agency brand efforts globally, but he’s spent the last 19 years helping companies define their brand story.

Rick’s general philosophy is that success comes from standing out. Brands need to tell a compelling story. That sounds similar to our conversation about Primal Branding recently, doesn’t it. That’s because it is.

Rick’s spin, though, often starts with HR so you’re hiring people who buy into that story. 

His firm digs deep into an organization to find the untold, unheard, unknown and sometimes untellable stories that surprise and delight, move emotions and what he says, “Liberates people power.”

As you might imagine, the same process can apply to creators and personal brands, too. 

But for you brand-side marketers out there, how can you brand story inform the creators and influencers you choose to work with? We’ll find out more from Rick on Winfluence.

As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai.

But we want to take a moment to tell you about a new sponsor of the Marketing Podcast Network. Support for all the shows on MPN, including Winfluence, is provided by ActiveCampaign.

It is a powerful marketing automation platform that can help you to increase your sales, improve your customer service, and build stronger relationships with your customers. ActiveCampaign has over 10,000 five-star review on G2 from happy users. 

For a limited time, ActiveCampaign is offering our listeners a chance to double your contacts for free when you sign up at activecampaign.com/activate. That means if your email list has 10,000 contacts, you only need to pay for 5,000. Or, you can pay for the 10,000 and get an extra 10,000 totally free. 

Go to activecampaign.com/activate to sign up today.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix and match influencer approaches. You have niche players in the agency and software space that focus on micro and nano influencers. And at each of those tiers, you have speciality shops that are more like Hollywood entertainment production houses, video-only tools … Honestly, it’s a big mess.

The ever-changing landscape also impacts the power and effectiveness of creators. To many, the individual content creator is the television network of today. Each individual one their own enterprise with all the accouterments that go with that … staffs, budgets, egos. 

One man who has seen all of it and continued to innovate and build solutions, both products and services, to address the needs of the industry is Joe Gagliese from Viral Nation. That firm has been around a while now and has grown considerably. 

It bills itself as a global digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.

If you want something done with influencers, Viral Nation can probably do it. And Joe’s take on how we’re all doing what we’re doing is an interesting filter for what is and what may come. 

I asked Joe to come on and talk to us about the landscape, the future, the opportunities and more. You’ll get to hear the conversation today on the show.

This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about. 

For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too. 

For you creators, when you authenticate into CIPIO.ai’s platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year’s revenue from any brand you refer to CIPIO.ai. 

You can learn more at CIPIO.ai. And if you’d like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we’ll set up some time to talk. 

CIPIO.ai - We’re building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged audience. Then they do lots of brand collabs and make a fair amount of money. Then they diversify and get into creating their own products, services or even a full on media platform.

Mr. Beast is an example of the latter. Jake Paul is another influencer turned big star. Lilly Singh went from YouTuber to late night TV star. Technically, you can add Justin Bieber, Carly Rae Jepsen, Megan Thee Stallion and many more big celebs to that influencer success journey. 

The ones who leveraged their influence to launch their own products range from the Khardashians to Michelle Phan. You may remember our chat with Aaron Hefter and Felicia Hershenhorn from July of 2021. They launched Imarais Beauty with Sommer Ray whom I chatted with for an article I wrote around the same time. 

Another previous episode of Winfluence you may recall is my talk with Daniel Stone and Lou Montemayor from Bandolier Media. That was in June of 2021. Bandolier Media is a multiple time Ad Age Small Agency of the Year award winner that earned a reputation for creating influencers.

They launched Just a Construction Guy, Unemployed Wine Guy, Duck Tape Man, the Lawn Whisperer. These half-real, half-advertising creations were intentionally tied to brands and created as Instagrammers and YouTubers … regular old influencers. Just a Construction Guy broke off from his original brand collaboration and just became a regular creator. He’s a real guy. And really a construction guy, too. 

Well, Daniel, Lou, George Ellis and the Bandolier Team is up to a variation on the theme. They’ve used their content creator thinking and inspiration to launch … a new product. Roasty Buds coffee hit the virtual shelves last fall. It’s the world’s first spicy coffee. Since the launch Roasty Buds has become one of the premier flavored coffees in the world with variations that include Kinda Spicy, Xtra Spicy and Xxxtra Insane Spicy. They recently added Texas BBQ and Cherry Glaze Smoked BBQ flavored coffee.

The idea is just weird enough to get attention, which is Bandolier’s pedigree. So the agency that creates influencers has now skipped the influencer and created a product. 

On this episode of Winfluence, we’ll welcome Daniel and Lou back to the program, and add George to the conversation, to explain how Spicy Buds evolved from influencer marketing and where the Bandolier of crazy creative brains are going with influence in 2023. 

This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about. 

For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too. 

For you creators, when you authenticate into CIPIO.ai’s platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year’s revenue from any brand you refer to CIPIO.ai. 

You can learn more at CIPIO.ai. And if you’d like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we’ll set up some time to talk. 

CIPIO.ai - We’re building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective at communicating big ideas and marketing messages to consumers. 

Big brands are eating it up. The influencer marketing industry is growing by billions of dollars per year. The creator economy is booming. 

One area where influencers and content creators can have a huge impact on a brand is their purpose-driven or cause marketing. But the impact can be both hugely positive or hugely negative. 

There’s a conundrum brands face when trying to message their sustainability, social justice and other cause-related initiatives. On one hand, reaching out to influencers means you have to peel back the curtain a bit and be more transparent about what you’re doing to help along said cause. But doing so means the creator in question may find flaws, gaps or black eyes and you can bet it will be hard to keep them from sharing that about your brand, too.

On the other hand, if you sit on issues like sustainability, social justice, diversity and others, you and the topic only get mentioned when a PR crisis erupts. At that point you don’t have the relationships built with influencers to effectively explain or put out the fires.

Nick Guy has figured out a way to solve for this. He’s built a creator-led agency in the United Kingdom called The No Logo Agency that offers up purpose-led creators, vetted and qualified, for brands to engage who want that all-important influence partner to help communicate their cause marketing and other initiatives.

Nick even says that influencers are the secret weapon brands can use in the battle for sustainability recognition. We’ll ask him to explain and share his thoughts on the conundrums and more. 

This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about. 

For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too. 

For you creators, when you authenticate into CIPIO.ai’s platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year’s revenue from any brand you refer to CIPIO.ai. 

You can learn more at CIPIO.ai. And if you’d like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we’ll set up some time to talk. 

CIPIO.ai - We’re building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us. 

Other notes mentioned in the show:

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand. 

If you haven’t articulated what that brand is, you’re kind of leaving it up to those around you to define or even assume what it is. 

The more you can articulate what that brand is, what it stands for, what it strives for, the better chance you have of recruiting fans and followers. If you’re rather extreme in defining it, you can evolve that brand following into a brand community. 

What if I told you there was a process to branding that is so relevant to the influence marketing world that YouTube requires its study for employees so they understand how to build audience and advocacy? There is. It’s called Primal Branding and it’s the brainchild of Patrick Hanlon.

Today on Winfluence, we’re going to dig into what Primal Branding is. How you can apply its principles to your brand, whether you’re a personal brand content creator or a marketer for a company or product. We’ll look at case studies of Primal Branding in action – I’m sure there’s one big one you know well but just don’t know it’s Patrick’s work – and dig into how it can solve some of the marketing world’s biggest challenges. 

This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers. 

Book a demo with me … Jason Falls. I’m going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form. 

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time and post them as Instagram Reels or YouTube Shorts … sometimes on LinkedIn, too. 

The one I’m referring to was inspired by a friend who asked how one would uncover the influencers online who really have true influence. Not just followers or decent engagement rates. But the ones who can post something that drives people to actually do something or think differently about something.

The answer to that question isn’t what most people want to hear. You have to roll up your sleeves and really do some digging. You have to triangulate social networks and content platforms and see who’s being quoted in the media, interviewed on podcasts, speaking at conferences. 

But in my Winfluence Tip, I shared one idea that always pays dividends for me. When I’m looking for a thought leader or subject matter expert in a given vertical, I go fishing for the people who run Groups.

There’s no influencer marketing software that indexes admins for LinkedIn or Facebook Groups. You simply have to go find the groups that are active and engaged, look up the admin, research them. Sometimes have to join the group and participate for a while before you get anywhere. 

The Group Leaders are gate keepers for information for that audience. People join most groups because someone is helping filter out the spam and nonsense so the content is more trustworthy and qualified for their viewing pleasure.

Kevin Marcus Miller is a lot of things. And one of them is a Facebook Group admin. He is the host of the Marketing Agency Owners Group, which as of this writing has 53,000 members. And it’s growing by hundreds of new users every week. 

I’m a member and was so impressed with what and how Kevin was managing everything there, I thought I’d have him on to chat about running a group, what goes into it, what brands should and should not do to be involved with one, and share ideas on how you can perhaps build one of your own to solidify your influence.

We’ll also dig into those other hats I told you about. Kevin’s new podcast, Agency Talk, is one of the newest shows on the Marketing Podcast Network. It was a spin-off of the Facebook Group actually. He’s a noted musician and songwriter. And a survivor 12 times over, of sudden cardiac arrest.

This episode of Winfluence is presented by CIPIO.ai where you can create a consistent flow of authentic user-generated content to fuel paid, earned, shared and owned campaigns that set your content marketing on fire! One of the main methods of doing that is by shifting your influencer marketing focus to a Community Influence Marketing one. That’s where you discover the influential voices in your own community of customers, fans and followers, and partner with them to create authentic content that recommends your brand. 

Download CIPIO.ai's new ebook called The Marketer’s Guide to Community Influence Marketing. It’s a step-by-step manual that shows you how to do it. The result is a more cost-efficient way to engage creators and drive word-of-mouth marketing while capturing better-performing content for your paid and owned social media efforts.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In fact, the acronym of the early 2020s has to be D-E-I … Diversity, Equity and Inclusivity. 

While that refers to far more than just race, a good portion of the conversation around DEI circles around people of color. In the influence marketing space, that conversation has driven progress around the pay gap from white to black or brown creators, representation in influence marketing campaigns and sensitivities for businesses and brands to ensure they are not just checking a box, but changing behaviors. 

Without question, the conversations have led to progress. And that’s a very good thing. As an aside, if you don’t think progress in this category of our world is a good thing, I’d rather you didn’t listen to this podcast. 

Still, there’s much more progress to be made. I’ve made it a point to come back to the topic of diversity, equity and inclusivity, the conversations around race and how we can collaborate and cooperate more than not. Why? Because these conversations are what will continue to move us forward as an industry, a community and a species. 

Monique Russell happened upon me recently. She’s a dynamic speaker, trainer and communications guru who hosts a podcast of her own that focuses on diversity and inclusion and understanding black cultures. Her perspective is that it is incumbent upon us all – regardless of color or race – to do our own diversity, equity and inclusivity work to build unity. 

The show is called Bridge 2 U. It is now a member of the Marketing Podcast Network and a sister show to Winfluence in that regard. 

As such, I asked my new podcast partner of sorts to join us on the show. Today we’re going to talk to Monique Russell about communications, including the practice of influence marketing and marketing overall, through the lens of diversity. 

And you know me … I’m just dumb enough to ask the hard questions in hopes we land at an answer that bridges those gaps.

This episode of Winfluence is presented by CIPIO.ai where you can create a consistent flow of authentic user-generated content to fuel paid, earned, shared and owned campaigns that set your content marketing on fire! One of the main methods of doing that is by shifting your influencer marketing focus to a Community Influence Marketing one. That’s where you discover the influential voices in your own community of customers, fans and followers, and partner with them to create authentic content that recommends your brand. 

Download CIPIO.ai's new ebook called The Marketer’s Guide to Community Influence Marketing. It’s a step-by-step manual that shows you how to do it. The result is a more cost-efficient way to engage creators and drive word-of-mouth marketing while capturing better-performing content for your paid and owned social media efforts.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.