Adam and Ben bring you a feature series called "Digital Strategy Spotlight". Here, in these short 15-minute episodes, they discuss a brand's digital strategy or their recent changes to their digital strategy. They then give quick highlights, grade the change, and make predictions for what may be seen next from the brand. On this episode, Adam and Ben will discuss Wingstop.

Wingstop announced that they decided to “take a page from the structure of many leading tech companies, which often house marketing and digital/IT functions together to supplement a 'MarTech' structure." With this change, they'll have two distinct teams that focus on varying levels of communication to their guests. One which will lead what they are calling 'micro,' one-to-one communication, and one which will lead 'macro,' one-to-many communication.

In this episode, Adam and Ben discuss their thoughts on this move into the digital atmosphere and what it could mean for Wingstop's customers and organizational structure.

Articles referenced for this podcast:

• NRN Wingstop Article: Why Wingstop's corporate shakeup is such a game-changer
• Wingstop press release
• Restaurant Dive - Wingstop shakes up marketing structure as it eyes 100% digital transactions
• Restaurant Business - Wingstop Prepares To Take On Manhattan