The Popeyes-Chick-fil-A rivalry generated plenty of buzz and sales of chicken sandwiches but not without a few helpings of controversy on the side.

Acts of violence committed by customers against each other and restaurant staff marked a low-point in the chicken sandwich war. Conflict driven by high demand and disrupted supplies at Popeyes might have contributed to the problem.

In this episode of the MEAT+POULTRY Podcast, Sol Marketing CEO Deb Gabor shares her insights into crisis management strategies that can help brands survive negative publicity that can tarnish a brand's image. She also explains how this brand battle turned into a win-win for the combatants, and she floats the idea of irrational loyalty and the role it plays in keeping consumers faithful to their favorite brands.