How can media businesses best respond to the digital disruption? What are the common features of successful companies, and how can professionals maneuver between being able both to experiment, but also saying no to distractions? Kjersti Løken Stavrum talks to Morten Hansen, professor at University of California at Berkeley, and Jon Gunnar Pedersen, partner in Arctic Securities, about the principle of focusing and formulas for increased competitiveness in a digital world.

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