The Intersection: Where the Court of Public Opinion and the Court of Law Collide

Winnie the Pooh and Samsung Too – How Lance Etcheverry Handles Intellectual Property Disputes


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Today’s episode features Lance Etcheverry, a partner in the San Jose office of Skadden, Arps and superstar intellectual property law litigator. Lance has secured more than $2.5 billion for his clients on the plaintiff side, and absolved his clients of liabilities in excess of $1 trillion on the defense side.Some of his former clients include Hyundai, Kia Motors, and Samsung Electronics.

Lance reminisces about cases he has worked on with Sitrick And Company and shares a few lessons he has working on cases that include a high-stakes spyware case, where protecting the company’s reputation was a top priority. He also shares how he came to work in law, pivoting after an injury that derailed his baseball career to graduate from Berkley Law School. 

 

About a case he worked on with Mike and Sallie that involved a tech company that sued a competitor for theft of trade secrets, he says: “It was a little bit of a David versus Goliath. We were David and the other side was Goliath.”

 

He also discusses his favorite cases, from working with the Walt Disney Company regarding the rights to Winnie the Pooh to a massive 137 count federal indictment for healthcare fraud in Las Vegas.

 

About Sitrick and Company

Sitrick and Company is a Los Angeles-based public relations firm founded by Michael Sitrick specializing in corporate, financial, and crisis communications. Known for its expertise in high-stakes situations, the firm has handled reputation management, litigation support, and media strategy for high-profile clients. It operates offices in New York City and Washington, DC, and is recognized as a leader in strategic communications and crisis management.

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The Intersection: Where the Court of Public Opinion and the Court of Law CollideBy Sitrick And Company