In an era where digital distractions are abundant, capturing and maintaining attention has become a competitive endeavor. Dr. Jeanine Turner explores the concept of “competitive presence,” highlighting the challenges and strategies for engaging audiences effectively.

Due to the myriad of interests available on digital devices, the need to stand out is high. A key strategy for achieving competitive presence is understanding your audience’s needs and interests. Dr. Turner stresses the importance of relevance, asking, “Why is what am I talking about needs to be relevant to them?” This focus on reciprocity—listening to others as they listen to you—forms the foundation of meaningful engagement.

By focusing on what truly matters to our audience, we can navigate the challenges of digital distractions and foster genuine connections.

Catch the full episode, The Four Faces of Presence: Dr. Jeanine Turner's Important Research. You can also subscribe so you don’t miss another episode!

Resources:Recorded and edited on Riverside.fmThe microphone used by Tara is a Shure MV7.

Dr. Jeanine Turner’s LinkedInBeing Present: Commanding Attention at Work (and at Home) by Managing Your Social Presence by Jeanine W. Turner can be bought most places including Amazon and Barnes & Noble

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