In this insightful episode, Nicole Walters, Founder & CEO of Inherit Learning Company, shares her expertise on the often-overlooked art of value-based pricing. With her wealth of experience in building successful businesses, Nicole dives deep into the strategies and mindset shifts required to confidently price your products and services based on their true worth. From understanding your unique value proposition to mastering the negotiation process, Nicole provides actionable tips and real-world examples that will empower you to command the prices you deserve. Whether you're just starting out or seeking to level up your existing business, this episode is a must-listen for anyone looking to unlock the full potential of their offerings.