This episode of Alum-Less features special guest Dori Sonntag, Associate Vice President for Organizational Effectiveness in University Advancement from Gonzaga University. With the NCAA College Basketball Tournament almost upon us, we explore alumni engagement around athletics. The men's and women's basketball program at Gonzaga are both perennial favorites to make the tournament. We'll discuss with Dori how they've developed a playbook for March Madness that gets refined each year.