On this week's episode, sports tourism's economic potential is explored via Expedia Group's latest study, highlighting strategies for businesses to capitalise on this market by understanding traveller behavior and preferences, such as offering appealing packages and experiences.

Data-driven insights from Expedia and practical advice for marketing and engaging with sports tourists are also presented, while the impact of tourism on local economies and development is examined with a focus on creating sustainable and beneficial relationships between tourism and host communities.

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We're trying something new with our weekly-ish podcast - we're outsourcing it to Artificial Intelligence. This is both an experiment and, if we're being honest, a convenient way to digest the top articles of the week from the WiT website into a nugget-of-a-podcast. We'll release a new episode every other Monday as a way to catch-up with last week's biggest news and articles from the WiT website.