In this episode, Shoptimised founder John Cave and CEO Nick McQue reflect on the journey behind the platform and how their early experiences in PPC shaped the vision for Shoptimised. From building software to solve their own challenges to scaling a people-powered platform trusted by agencies and retailers, they share how feed optimisation, CSS, and evolving platform behaviour have influenced both the business and the wider eCommerce landscape. 

Listen in to find out:

• How early PPC challenges led to the creation of Shoptimised
• How Shoptimised has evolved from version 1.0 to 3.0
• Why feed management is as important as campaign management
• How CSS changed the Google Shopping landscape
• Why retailers now work with multiple partners, across various strategies

This episode is essential listening for anyone working in eCommerce, PPC, feed optimisation or Google Shopping.