In this episode, Shoptimised CEO Nick McQue, Performance Director Brad Hall, Commercial Director Scott Hollande and Head of Feed Op Craig Lewis come together to discuss what it will take to win in 2026. They break down the foundations of effective feed optimisation, the rise of Custom Mapping, and how Shoptimised 3.0 has transformed speed, scalability and control for retailers. They also explore the growing role of performance rules in reducing wasted spend, breathing life back into underperforming SKUs.

Listen in to find out:

• Why feed optimisation is the foundation of every high-performing Shopping campaign
• How cloning, title structures and channel-based optimisation improve visibility
• The shift toward dynamic feeds and real-time pricing, stock and attribute updates
• Why Custom Mapping unlocks hidden product data and stronger campaign performance
• How performance rules help identify wasted spend and surface desirable products
• What has changed with Shoptimised 3.0 and how increased caching power boosts results
• The biggest opportunities for retailers, agencies and brands heading into 2026

This episode is essential listening for anyone working in feed optimisation, Google Shopping, Performance Max or eCommerce.