In this episode, Will Barber-Hall, Head of Success, and Beth Porter, Senior Performance Manager, share a behind-the-scenes look at how Shoptimised manages feeds at scale and what retailers must get right to win in 2026. From managing huge volumes of incoming feeds to using advanced labels, rules and auditing tools, Will and Beth reveal the strategies that consistently improve visibility, cut wasted spend, and drive profitability across Google Shopping.

Listen in to find out:

• Why nailing feed optimisation fundamentals is the key to outperforming competitors in 2026
• How to use auditing tools and suggested rules to make fast, meaningful improvements
• Creative ways to use labels like Trending, Sale, Price Bands and more to capture seasonal shifts
• How performance rules can reduce wasted spend and surface high-potential products
• Why visibility, control and foresight matter more than ever in a crowded Shopping carousel
• How incremental, Boost and CSS discounts combine for maximum performance
• Will and Beth’s top advice for preparing early, using downtime strategically, and staying ahead of rising competition

This episode is essential listening for anyone working in eCommerce, PPC or Google Shopping.