Failure isn’t the end—it’s the fuel. 

In this episode of Under Oath, the Rankings.io revenue team opens up about their biggest losses, toughest setbacks, and the lessons that turned them into elite performers and coaches. 

From lost deals to missed promotions and everything in between, Zach Ramey (SVP of Revenue), Cole Castleberry (VP of Sales), and Scott Knudson (Director of Sales Enablement) share how leaders can turn failure into growth—and how reps can bounce back stronger than ever.

If you're building a performance culture, leading a sales team, or in the middle of a career low point, this episode is for you.

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What You'll Learn:

Why your biggest losses often create your best sellers

How to coach reps through failure without losing them

Why failure without follow-up is wasted potential

What “good leaders” actually do when someone blows it

The mindset that transforms failure into fuel

Closing Arguments:

“Winning feels good. Failure builds greatness.”

“Fear of failure is fear of growth.”

“You didn’t lose until you stopped trying.”