How I Turned The Corner

Winning Leadership Lessons from CrossFit Pro Juliet Starrett


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Juliet Starrett is an entrepreneur, attorney, author, and podcaster. She is the co-founder and CEO of The Ready State Inc, which has pioneered musculoskeletal self-care and recovery. She is also the former co-founder and CEO of San Francisco CrossFit, one of the first 50 CrossFit affiliates. 

Juliet is also the co-author of the Wall Street Journal Bestseller, Deskbound and co-host of The Ready State Podcast. Before turning her attention to The Ready State and San Francisco CrossFit full-time, Juliet was a professional whitewater paddler, winning 3 World Championship and 5 national titles. She also had a successful career as an attorney, practicing complex commercial litigation at Reed Smith for nearly eight years.

In this episode she shares:

  • Why treating employees like family matters especially when they are going through tough times
  • Winning leadership lessons she learned from competing in sports and becoming a champion
  • What defines a successful company culture as a start-up and as an emerging company
  • How to think differently about employees and the roles they play in building company culture
  • Why delegating is important as a leader so you can stay in your zone of genius and focus on big pictures issues

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About Turning The Corner HR


The world of work is more complicated than ever, and traditional HR has struggled to keep pace. When it comes to creating and sustaining healthy, thriving cultures, small businesses suffer the most.


Turning the Corner is the remedy. Today’s high-tech, low-touch, cookie-cutter approaches simply don’t work for small businesses. Experience, judgment, and relationships have been replaced by technology in the name of efficiency with disastrous results. At Turning the Corner, we understand your challenges are as unique as the company itself. We design personalized HR approaches that work for you.


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How I Turned The CornerBy Kendra Prospero