Welcome back to GovCon Unscripted! I’m your host, Chelsea Meggitt, and in this episode, I sit down with Judy Bradt, CEO of Summit Insight, to discuss her powerful Players & Layers™ methodology, a proven framework that helps businesses win more government contracts by building the right relationships.

We explore:

• The five layers of players in every federal acquisition—and why relationships matter.
• Why small businesses struggle to connect with decision-makers and how to fix it.
• How to create a GovCon sales strategy based on real relationships—not just proposals.

If you’re looking to win more government contracts by understanding who to talk to and when, this episode is packed with proven strategies and expert insights to help you close more deals in GovCon!

In This Episode:

[00:00] - Chelsea introduces Judy Bradt and the Players & Layers™ methodology.

[03:30] - Why relationships—not just proposals—win government contracts.

[07:15] - The five layers of players in every federal acquisition.

[12:45] - The biggest GovCon sales mistakes small businesses make.

[18:30] - How to build trust and credibility before an RFP drops.

[22:00] - Why playing the long game in GovCon leads to more contract wins.

Links and Resources:

• Chelsea’s LinkedIn Profile
• Judy Bradt’s LinkedIn Profile
• Summit Insight Website
• Players & Layers™ Methodology Guide
• GovCon Personas Guide